In 2010, Abdulaziz Al-Twijri Trading made a bold move by acquiring “Citrus” Jordanian brand, a well-established names in the field of detergents and disinfectants with a wide portfolio of products.

This landmark step, taken in June 2010, underscored the company’s commitment to expanding its presence in the consumer products market and enriching its brand portfolio to deliver a greater diversity of solutions.

The acquisition marked a transformational milestone in the company’s growth journey, enabling broader integration in supply chain operations, enhancing its competitive edge in the homecare sector, and expanding its product offerings to meet the needs of diverse consumer segments while strengthening customer trust and loyalty.

This strategic move reflected Al-Twijri Trading’s ability to seize opportunities and build strong partnerships, reinforcing its position as a leading force in the detergents and consumer goods market and paving the way for sustainable growth.