The company’s work is based on studying and analyzing the needs of the local consumer and providing economic products that meet their aspirations by attracting international agencies and packaging with private brands. For this, the company invests its experience in management, marketing, and electronic commerce, and the widespread of its branches in most regions of the Kingdom with warehouses, sales representatives, and a transportation and distribution fleet, in addition to its extensive relations with various market sectors to enhance its bargaining power, ensure a permanent presence of its products, and provide them to the consumer on the widest possible scale.